Sokoine University of Agriculture

Forces driving purchasing behaviour of tourists hotels along tourist-agricultural supply chain in Zanzibar

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dc.contributor.author Bengesi, K. M. K.
dc.contributor.author Abdalla, J. O.
dc.date.accessioned 2018-06-29T05:14:18Z
dc.date.available 2018-06-29T05:14:18Z
dc.date.issued 2018
dc.identifier.uri http://www.suaire.suanet.ac.tz:8080/xmlui/handle/123456789/2465
dc.description International Journal of Marketing Studies, 2018, 10 (20): 36-46 en_US
dc.description.abstract This paper examined forces driving tourists’ hotels purchasing behaviour. The results revealed that the tourist hotels consider several factors before deciding to source vegetables and fruits from smallholder farmers. The most prominent factors for the tourist hotels to source vegetables and fruits were consistent quality, regular supply, compliance to legal practices, and hygiene conditions. Interestingly, proximity to the tourists’ hotels and competitive price of fruits and vegetables were not among important driving forces contributing to the choice of sourcing points. This suggests that the tourist hotels are willing to pay premium prices so long they are assured of quality and regular supply, compliance to legal practices and observe hygiene conditions. With the fact that smallholder farmers lack access to appropriate market information, produce at subsistence level and lack logistic infrastructure this call for a change of mind-set among smallholder farmers and position strategically to take advantage of emerging markets. en_US
dc.language.iso en en_US
dc.publisher Canadian Centre for Science and Education en_US
dc.subject Agriculture en_US
dc.subject Emerging tourism markets en_US
dc.subject Purchasing behaviour en_US
dc.subject Tourism en_US
dc.subject Supply chain en_US
dc.title Forces driving purchasing behaviour of tourists hotels along tourist-agricultural supply chain in Zanzibar en_US
dc.type Article en_US
dc.url http://www.ccsenet.org/journal/index.php/ijms/article/view/73611/42119 en_US


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